Bing Webmaster now includes Yahoo! traffic data

The Bing Webmaster team have announced the integration of Yahoo! traffic data into Bing Webmaster Tools reports.

Bing Webmaster Tools will now be showing integrated data from Yahoo! within certain areas and reports.Traffic summary report and Page Traffic reports will be impacted as follows:

  • Impressions – will go up based on combined data numbers across both search engines
  • Clicks – will go up based on combined data numbers
  • Click Through Rates (CTR) as appropriate for above (change only due to the mathematics involved in the first two items)

No actual rankings will be affected by the combining of data within Bing Webmaster Tools.

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